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About me

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Hi! I’m Seba, a Harvard Business School MBA student passionate about the intersection of people and technology.

I enjoy traveling with my wife and pursuing tech-related hobbies such as creating online content, learning to code, and working with 3D printers. I am fluent in English and Spanish.

Feel free to contact me.

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For the most current and detailed information, I recommend checking my LinkedIn. However, a short version of the information is still available here:


2021 – 2023 Harvard Business School Boston, MA, US
Candidate for Master in Business Administration, May 2023.
Selected with my venture as part of the Harvard Innovation Labs.
2008 – 2013 Universidad de Chile Santiago, Chile
Bachelor in Science in Business Administration. Summa cum laude.
Outstanding Student Award. Granted to the student with the highest cumulative GPA in the graduating class. Two-times Exchange student – attended Carleton University and ESSEC Business School.

Work experience

Summer 2022 McKinsey & Company San Francisco, CA, US
Summer Associate
Intern in a Product Management project for a large retailer.
2019 – 2021 CCU Chile Santiago, Chile
Digital Media Manager
CCU is the largest beverage company in Chile; part of the HEINEKEN group and bottler of PepsiCo.
Founded a new area that led the digital paid media strategy, managing $8MM+ USD every year across 40+ brands.
  • Led a digital transformation pilot that improved media efficiency by 31% in 2020 by increasing marketing experimentation and restructuring agency roles. Due to its success, the model was implemented across the whole company in 2021, increasing by 4 times the managed budget.
  • Awarded the firm’s “Best Performance Award”, given to those who obtained the highest annual evaluation.
2018 – 2019 Entel Chile Santiago, Chile
Digital Media Lead
ENTEL is the largest Chilean telecommunications company.
2017 – 2018 Marca Chile Santiago, Chile
Digital Marketing Manager
Marca Chile is a non-profit organization that manages the brand of the nation of Chile.
2015 – 2017 Nestlé Santiago, Chile
Digital Advisor
2013 – 2014 LG Electronics Santiago, Chile
Digital Marketing Specialist